Known in the industry as the “King of Color,” Louis Licari has chosen Pravana as his salon’s go-to for professional hair color. His namesake salon located in the heart of New York City is now using the brand’s award-winning color offering, ChromaSilk, on their vast clientele.   “Pravana is the best hair color brand I have used in all my years as a colorist,” said Licari, who is known for taking a personalized approach with each and every client to ensure they receive a color that suits their com...